Accountant by training. Builder by habit.

Big 4 audit at PwC. A CA and CPA. Ten years of consulting through Silicon Valley, pre-IPO companies and a SoftBank Vision Fund backed startup. Then health tech at a scale of millions of customers and billions in cash.

Now I build across industries with agentic coding, a love of design and user experience, and a need to understand how things actually reach people. This page keeps the books on all of it, including the parts that did not work.

DebitWhat I got
CreditWhere it came from
Trial balance Dr 0=Cr 0 ✓0 of 15 posted
Entry 01 · Inspiration

Music

DrIntangible, indefinite life120

Not amortised. Tested for impairment every year since.

CrCreative reserve120

Years of writing tracks. One of them was featured in DJ Mag around 2011.

Never impairedstill on the books. going back for it.
Entry 02 · Inspiration

Hockey

DrStanley Cups recognised0

The game gave me plenty. The team is the one perpetual disappointment on these books.

CrHope, reinvested every Octobernot measured

Tested for impairment annually. Impaired annually.

ImpairedStanley Cup: deferred since 1970
Entry 03 · Inspiration

Fashion

DrAn eye for how things are madenot measured
CrA lifetime of paying attentionnot measured
Appreciatingsee CIP-01, below
Entry 04 · Career · PwC, Canada

Big 4 audit

DrTraining and discipline400

How to read a business from its numbers, and how to doubt a number until something supports it.

CrBusy seasons400

Paid in full.

Postedagreed to timesheets ✓
Entry 05 · Career · 2012

CA (now CPA)

DrThe designation150

Designated a Chartered Accountant in Canada. The profession unified, and today it reads CPA.

CrExam seasons150
Certifiedreclassified, not remeasured
Entry 06 · Life · 2014

Moved to the United States

DrSilicon Valley, up closenot measured
CrHome, left behindnot measured
Relocatedtranslated at the 2014 rate
Entry 07 · Venture · 2014 to 2016

Craft of Lyfe

DrVenture in progress150
Lessons capitalised110Loss recognised(40)

What stayed: how the fashion industry works, what it takes to build a brand, and hard lessons in marketing.

CrNights and weekends150

An attempt to build something from scratch with meaning and purpose, blending fashion with access to education. We turned it into a non-profit as a last effort and could not get it off the ground.

Written offmarketing lessons, paid for in full ($$$$)
Entry 08 · Career

Ten years of consulting

DrRange500
  • Revenue accounting
  • ASC 606
  • ERP implementations
  • Pre-IPO
  • Procure to pay
  • Carve-outs
  • Augmented reality
  • Software
CrA decade of client work500

Through firms and independently. Nine engagements, itemised in the subledger below.

Subledger 08. Engagements
  • Eaton. NYSE: ETN. Record sales of $27.4B in 2025.My largest audit, with EY in the US. Where I learned US GAAP after Canada's IFRS and ASPE.
  • Security software. Sold its Veritas business for $7.4B in 2016.ASC 606 implementation and an ERP implementation.
  • Carved out of Symantec and sold to Carlyle for $7.4B. Closed January 2016.Revenue accounting for the newly split entity.
  • NYSE: ATEN. IPO in March 2014 at $15 a share.Revenue accounting under ASC 606.
  • IPO in September 2020 at $52 a share. $1.3B raised, valued near $13.7B.Revenue accounting before the IPO. Streamlined it for Workday on the way to going public.
  • IPO in September 2021 at $25 a share. Later taken private for about $2.3B.ASC 606 revenue work.
  • Private. Founded 1969. The company behind ArcGIS.Ran operations for an overseas entity and streamlined its processes.
  • Acquired by Recruit Holdings for $1.2B in 2018.Improved procure-to-pay ahead of the Indeed cutover.
  • Mental health care. Valued at $2.3B at its July 2024 Series D.Revenue integrity, design and implementation. The largest project by far. See entry 10.
Postedevery client a different business model
Entry 09 · Career · Full time

DrHead of Accounting Operations300
  • Team grown from 4 to 13
  • Multiple implementations
  • Multiple acquisitions
CrOwning the close300

On-demand storage. SoftBank Vision Fund led its $200M Series D in 2019.

Postedfrom advising to owning it
Entry 10 · Career · Consulting again · Headway

The biggest project

DrRevenue integrity, redesigned350

A revenue integrity, design and implementation project for Headway, rebuilding revenue cycle management for a three-sided mental health marketplace. The largest project by far, and the one with the most impact.

CrProduct, data and engineering350

Worked across all three to build the processes, features and controls the scale demanded. Millions of customers. Billions in cash.

Reconciledthe lessons now feed the side projects
Entry 11 · Venture · 2021

Tycket

DrVenture in progress130

Paused. A revival is possible but not certain, so it is disclosed and not counted on.

CrNights and weekends130

A resale ticket aggregator that makes it easier to find affordable live tickets anywhere in the world.

Contingentnot recognised. yet.
Entry 12 · Life · 2022

Married

DrPartnershipnot measured
CrSole proprietorship, dissolvednot measured
Mergedbest entry on these books
Entry 13 · Venture · 2024 to today

Audit Friendly

DrOperating venture300

Careers, data and software research for accounting and finance. More than 69,000 finance jobs tracked.

CrRetained hunger300

Carried forward from every entry above. No distributions declared.

Operatingagreed to live data ✓
Entry 14 · Life · 2025

First kiddo

DrNew entity, wholly lovednot measured
CrSleep, written offnot measured
Pricelesscannot be measured reliably
Entry 15 · Ventures · 2026

Nine builds

DrConstruction in progress450

Nine projects across eight industries. Names stay sealed until each one is in service.

CrRetained hunger450

Agentic coding, design and user experience, and a deep need to understand marketing and distribution.

Schedule 15. Construction in progress
  • CIP-01LoopwheelTools and honest reviews for menswear.Fashion
  • CIP-02Public contracts, found before the deadline finds you.Government procurement
  • CIP-03Insurance claims that file themselves.Health tech
  • CIP-04The right employment lawyer, at the moment someone needs one.California employment law
  • CIP-05Getting accounting firms named when AI answers the question.CPA firms
  • CIP-06Every medspa and wellness clinic, in one directory.Wellness
  • CIP-07Luxury destinations, reviewed on video before you book.Travel
  • CIP-08Where finance RFPs meet the firms that can win them.Finance
  • CIP-09The date every piece of enterprise hardware stops being sold, supported and serviced.Data center hardware
  • CIP-10More to come.
Sealed until launchnot yet in service
Auditor's report. You are the auditor.
In my opinion, the hunger to build is fairly stated in all material respects.

Amir Arani

Say hi.

Always learning, always trying new things. I am an introvert at heart, doing what I can every day to get better as a human, a husband, a dad and a creative.

Please don't hesitate. I'd love to connect, time permitting.

amir@auditfriendly.co

LinkedIn

Schedule of live evidence

Where each figure on this page comes from, and how fresh it is.

Job board visits by countryLive, 5 minute refresh
Job board visits, last 24 hoursLive, 5 minute refresh
Newsletter subscriptions (5,400+)Snapshot, 12 Oct 2026
Other sites and appsNot connected

Tickmark legend

  • ✓Agreed to supporting evidence
  • ∧Footed. Debits equal credits.
  • ◌Disclosed, not yet recognised

Ledger amounts are illustrative, life entries are deliberately not measured, and undated entries sit in the order Amir gave. Visit, country and subscription figures are real. Company figures come from public filings and press releases and are dated in each line. Logos are trademarks of their owners, shown to identify past work.